Fast fashion, synonymous with its rapid turnover of trendy apparel, satisfies the relentless appetite of trend-driven consumers. On the other hand, we need to be mindful of the impact on the environment and create a win-win situation that in the end satisfies the demand for fast fashion and at the same time achieves a balance equation with the environment aka sustainable fashion ~~ ethical fashion.
anokherang, a leading e-commerce company, specializing in Bridal Dupattas and Festive Dupattas. It is a one-stop online shop for all your Dupatta requirements. All dupattas are artfully designed by a team of in-house designers and then perfectly manufactured by a team of in-house Kaarigars. We offer varieties of Bridal Dupattas - Solid Bridal Dupattas, Embroidered Bridal Dupattas, Hand Embroidered Bridal Dupattas, Bollywood Inspired Bridal Dupattas, Personalized Bridal Dupattas.
We also offer a wide range of Festive Dupattas. Dupattas from various regions of India - Phulkari Dupattas, Madhubani Dupattas, Ikkat Dupattas, Bandhani Dupattas, Kashmiri Dupattas, Banarsi Dupattas.
At anokherang, one of our top agendas in recent times has been to continuously try and make changes to drive sustainability. As we understand that being more sustainable is not only important, we should give back to the environment but also showcase ourselves as a responsible brand. An accountable brand that consumers can trust.
As manufacturers of Hand-crafted Dupattas, we generate waste. We understand that it is next to impossible to build a brand that is 100% sustainable, but it is possible to modify processes to produce ethical, environmentally, and socially responsible clothing.
Our strategy is simple and we are trying to follow the principle of 5Rs - Reduce, Reuse, Recycle, Re-design, and Re-image. Our motto is - “Let’s make the most of the least”.
We ensure that nothing gets wasted at anokherang. Every single piece of cloth that is leftover from the design, be it fabric, accessories, trims - everything gets used in future designs and accessories.
Continuously working on new designs from the fabrics that have been leftover from previous collections.
Creation of New Designs
In association with JD Institute, unused threads and fabric scraps provided by anokherang were meticulously transformed into flowers, thread strings, and woven textures.
Create fabric bags for packaging
All our orders are shipped in the fabric bags. These fabric bags can be used by customers for their daily shopping hence discouraging the use of plastic. These items are made by a small group of women, hence allowing them to earn money and contribute to their household expenses.
Create Shagun Bags or Coin Bags
These are shagun bags or coin bags that are used for gifting purposes. These are made from leftover trims. These items are made by a small group of women, hence allowing them to earn money and contribute to their household expenses.
Create Scrunchies
These are made from small fabrics that are leftovers from the cuttings. These items are made by a small group of women, hence allowing them to earn money and contribute to their household expenses.
Create Mobile Cover Bags
Trendy Mobile Bags with a sling made from small swatches of leftover fabrics. These items are made by a small group of women, hence allowing them to earn money and contribute to their household expenses.
